This is an aspect that will need key consideration - the brands ability to gain a wide audience with the aid of social media and promotion.
Facebook - This is perhaps not the best outlet of self promotion - it could be good - invite a wide range of people to like the page but their isn't much communication and creativity that you can gain from it.
Tumblr - Great way to showcase imagery and communication ideas along with promoting the brand. Imagery that 2x1 finds inspiring could be uploaded - art - landscape - print etc. Also the incorporation of my own work.
Instagram - Great way of self promotion one of the biggest social media outlets - the use of imagery to communicate the brand can be really good to work with - editing techniques etc.