Design range exemplifies the brands philosophy of practicality linear designs on structural aesthetics - I am really happy with this work as this is something I have little experience in and I'm pleased with the outcome the designs have taken careful consideration and I feel they represent my work the whole way throughout.
Model choices- as i haven't selected all models yet I decided to work on putting together a number of ideas for choices a mixture of neutral, masculine, feminine, multi racial - this exemplifies my concept of representing everyone
Shoot done with one of my chosen models Ryan, looking into branding ideas - came up with the idea of incorporating colour over faces - the two lines for the two in 2x1. This is something that would be interesting to take forward into final ideas for look book. The linear lines exemplify the work throughout this project.
One of my placement contemporaries personnel of new york - this exemplifies my concept with an everyone section featured, as you can se the style and silhouette of the clothes reiterates my designs , the layout of the store is bright fun and fresh.
second placement contemporary, Assembly new york. Features unisex brands 69 and other neutral clothing, minimal aesthetic of contemporary designers.
Colour palette worked out, muted colours exemplify the neutral brand aesthetic work for both male and female. The duck egg is optional but will be featured in print - adding a new addition to the tones.
