12/23/2014

CONTEMPORARY THREE : 69

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A B O U T
69 is a non-gender, non-demographic clothing line. All products and garments are manufactured in Los Angeles, California.  69 is timeless and classic yet made in our present and meant for the future.
W E B S I T E









The website layout exemplifies what i would want my website to look like the models in the clothing plays videos so they are interacting whilst you a re viewing clothes, = the representation of everyone is clear within their communication, something that i need to take clear consideration of.
C O M M U N I C A T I O N







Communication is key for 69 its reverent to their philosophy throughout - the fun energetic photography exemplifies their gender neutrality. The clear representation of everyone is seen within their model choices. the social media platforms are a key use to promote the brand image. B R A N D I N G


Something to consider printing brand names on clothing - maybe the 'x' in 2x1 could be formed into a print.

D E S I G N S / C O L O U R  P A L E T T E


Mainly constructed in a denim base material this brands colour palette is quite neutral - colour has not bee explored but the variations of styles are unique within themselves